About me

Who is Hanna Greeman?

I’m a freelance copywriter based in Europe, currently working remotely from Spain. I specialize in writing high-converting copy for B2B SaaS and retail brands—across ads, landing pages, and blogs. I’ve had the pleasure of helping clients like ActiveCampaign, Mixpanel, NetSPI, SiteImprove, and others boost engagement and drive real results.

My Specialties:

  • User-first messaging: I go beyond features and metrics. My focus is on understanding real user frustrations and needs—and communicating benefits in a way that feels clear, relatable, and human.

  • Strategic simplicity: I believe in delivering one strong, focused message per piece of copy. That means no information overload—just clarity that converts.

Experience & Credentials:

  • I have over four years of experience writing SEO-optimized articles, blog content, ads, and landing pages.

  • I’m also a regular contributor at AdConversion, where I share insights on B2B SaaS messaging and help marketers write smarter, clearer copy.

The Approach:

  • I always start with empathy. What’s frustrating your users today? What would genuinely make their lives easier? I believe the most effective messaging connects with real human emotions—before it leans on data.

  • I also translate complex features into tangible, emotional benefits that resonate with your audience—because people don’t just buy software, they buy solutions.